Target in Canada

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Target in Canada
The front (first) page
GenreRetailing Marketing & Sales
Publication date
Mercid 100059781927402290
MerchantRakuten Kobo Canada
WebsiteRakuten Kobo Canada


It took less than two years for the Canadian retail market to crush American retail giant Target. Long the darling of cross-border shoppers, Target opened its stores to media and consumer fanfare in spring 2013 but was soon plagued by customer complaints about empty shelves and too-high prices. Target in Canada is a critical look at the company's performance in Canada, from its triumphant entry, to its lacklustre attempts to improve, to its final, disastrous exit.

Where to buy

Rakuten Kobo Canada