Target in Canada
The front (first) page
|Genre||Retailing Marketing & Sales|
|Merchant||Rakuten Kobo Canada|
|Website||Rakuten Kobo Canada|
It took less than two years for the Canadian retail market to crush American retail giant Target. Long the darling of cross-border shoppers, Target opened its stores to media and consumer fanfare in spring 2013 but was soon plagued by customer complaints about empty shelves and too-high prices. Target in Canada is a critical look at the company's performance in Canada, from its triumphant entry, to its lacklustre attempts to improve, to its final, disastrous exit.