Retailing in Emerging Markets

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Retailing in Emerging Markets
Cover
Cover page
AuthorElizabeth Howard, Malobi Mukherjee, Richard Cuthbertson
LanguageEnglish
GenreRetailing Marketing & Sales
Publication date
2016-01-15
ISBN9781317911173
Mercid 101549781317911173
MerchantRakuten Kobo Canada
WebsiteRakuten Kobo Canada

Summary

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.

Where to buy

Rakuten Kobo Canada